Just around the corner from LIONZONE is the heart of Newmarket. Over the years Newmarket has evolved into Auckland's glamour retail strip. Where farmers once drove their herds, city dwellers now throng in droves. Anything and everything can be found in the wide variety of upmarket stores that line the main Street, Broadway.

Much of Newmarket was built in the 1920's and Art Deco facades remain to grace modern businesses. Alongside the ever increasing commercial development a significant number of earlier historic buildings survive, linking the past to the present.

277 on Broadway, a thriving retail area welcomes you with quality, friendly shopping. A new face in Newmarket other than LIONZONE, is the Rialto Centre. A stylish place to shop, visitors can find an interesting variety of stores to choose from. When you tire of all the shopping, sit back and watch all the activity from one of the many street-side bars, restaurants and cafes.